Navigating the world of social media.

2 navigating the world of social media | introduction Our continued success lies in the efforts of the Sotheby's International Realty network to be good stewards of the brand, to provide excellent service to our customers and to consistently present the Sotheby's International Realty marks according to the standards and guidelines. As we continue to explore the many ways in which social media can enhance our marketing efforts and positively increase awareness of the brand, it is essential that we maintain our efforts to protect our most valuable asset – the Sotheby's International Realty name. Well-defined brands help shape the way consumers think and feel about a business even before they walk in the door, respond to an advertisement or experience the brand online. Therefore it is paramount that all social media initiatives focus on quality versus quantity, meaning that your online efforts are deemed successful not by how many/ how much you post but by how meaningful the content is that you provide. It is our belief that in the luxury space, less really is more. staying true to our brand standards social media The proper presentation of the Sotheby's International Realty® brand is critical at every level and in every marketing vehicle, including Social Media. To maintain both our distinguished lineage and the high value that consumers place in the Sotheby's International Realty name, it is imperative that we remain consistent to our Brand's vision and positioning in all communication-in every medium. The following Social Media Best Practices document contains general recommendations as well as definitions and common terms to help you navigate the growing social media space, as well as how to apply the Sotheby's International Realty branded elements across all online communications. a website or network of sites where users can develop a personal profile page (" presence ") and connect it to others, to communicate, share ideas, content and interact. social network profile: a personal or professional account that references profile information such as your photo, logo, contact information, address or other personally or professionally identifiable information. posting: any " addition " of content to a profile page, such as an update to your current status, a blog entry, a comment, photo, hy-perlink or other data. wall: the " main section " of your profile page on most social networks that keeps a running-log or time-dated journal of entries on your profile. The Wall is …